The effect of evidence in nonprofit donation requests : how does mindset play a role?
Year of publication: |
2023
|
---|---|
Authors: | Koksal, Ahmet ; Johnson, Aaron ; Banerjee, Somak ; Dutta, Sujay |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 29.2023, 6, p. 597-615
|
Subject: | donation intention | evidence type | message believability | mindset | Nonprofit | Nonprofit-Organisation | Nonprofit organization | Fundraising | Nonprofit-Marketing | Nonprofit marketing |
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