De Pelsmacker, Patrick; Cauberghe, Verolien; Dens, Nathalie - In: Journal of Social Marketing 1 (2011) 3, pp. 171-191
, perceived probability of occurrence, evoked fear and perceived coping efficacy have a significant effect on the intention to … primarily have the greatest impact on coping intention. For a familiar issue, perceived severity, evoked fear and perceived … themselves to studying the impact of threat strength on perceived threat and response efficacy, on evoked fear and on message …