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How scarcity influences home country consumers' attitudes toward the firm engaging in cross-border philanthropy? : the role of perceived distributive justice
Tong, Zelin
;
Ma, Fang
;
Xiao, Haowen
;
Haan, Perry
;
Feng, …
- In:
International marketing review
39
(
2022
)
4
,
pp. 852-888
Persistent link: https://www.econbiz.de/10013396337
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