Search Results - subject:"Extended technology acceptance model"

A contextualized study of the usage of the augmented reality technology in the tourism industry

Ronaghi, Mohammad Hossein; Ronaghi, Marzieh - In: Decision analytics journal 5 (2022), pp. 1-9

This study aims to evaluate the acceptance of augmented reality (AR) technology among Persepolis visitors. The mixed and extended Unified Theory of Acceptance and Use of Technology (UTAUT) model was developed via the content analysis method. The innovation resistance and the perceived fee were...

Persistent link: https://www.econbiz.de/10014336847

Factors affecting the adoption of mobile-based electronic payment apps in China : an application of the extended technology acceptance model

Hosain, Md Sajjad; Afsar Kamal, Mohammad - In: Journal of contemporary marketing science 7 (2024) 2, pp. 113-139

Persistent link: https://www.econbiz.de/10015052469

Intention to adopt mobile-based online payment platforms in three Asian countries : an application of the extended Technology Acceptance Model

Jawad, Abdullah Ibrahim; Parvin, Tania; Hosain, Md Sajjad - In: Journal of contemporary marketing science 5 (2022) 1, pp. 92-113

Persistent link: https://www.econbiz.de/10013272742

Digital advertising policy acceptance by out-of-home advertising firms : a combination of TAM and TOE framework

Cho, Jaesoo; Cheon, Yongseok; Jun, Jong Woo; Lee, Sangwon - In: International journal of advertising : the review of … 41 (2022) 3, pp. 500-518

Persistent link: https://www.econbiz.de/10013209350

Intention to adopt mobile-based online payment platforms in three Asian countries: an application of the extended Technology Acceptance Model

Jawad, Abdullah Ibrahim; Parvin, Tania; Hosain, Md Sajjad - In: Journal of Contemporary Marketing Science 5 (2022) 1, pp. 92-113

Purpose The purpose of this paper is to explore the impact of selected factors in adopting mobile-based online payment platforms (MOPP) in three Asian countries: China, India and Bangladesh through the application of Technology Acceptance Model (TAM). The factors considered were: perceived trust...

Persistent link: https://www.econbiz.de/10014850625

Understanding intention and behavior toward online purchase of agriculture and fisheries products using extended technology acceptance model

Matias, Junrie - In: International journal of enterprise information systems … 17 (2021) 4, pp. 118-137

Persistent link: https://www.econbiz.de/10012664420

Social media as a tool to help select tourism destinations : the case of Malaysia

Lim Yan Hua; Thurasamy Ramayah; Teoh, Ai Ping; Jun-Hwa, … - In: Information systems management 34 (2017) 3, pp. 265-279

Persistent link: https://www.econbiz.de/10011804303

Investigating gameplay intention of the elderly using an Extended Technology Acceptance Model (ETAM)

Wang, Qingfeng; Sun, Xu - In: Technological forecasting & social change : an … 107 (2016), pp. 59-68

Persistent link: https://www.econbiz.de/10011610445

Difference in the adoption of internet open markets between transition and established market economies

Ha, Sung Ho; Noh, Mi Jin; Choi, Sukbong - In: Electronic commerce research 14 (2014) 4, pp. 531-558

Persistent link: https://www.econbiz.de/10010482279

Consumer adoption of social networking sites: implications for theory and practice

Lorenzo‐Romero, Carlota; Constantinides, Efthymios; … - In: Journal of Research in Interactive Marketing 5 (2011) 2/3, pp. 170-188

. Design/methodology/approach – An extended technology acceptance model (TAM) was used to analyze the factors influencing the …

Persistent link: https://www.econbiz.de/10014902193