Social media as a tool to help select tourism destinations : the case of Malaysia
Year of publication: |
2017
|
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Authors: | Lim Yan Hua ; Thurasamy Ramayah ; Teoh, Ai Ping ; Jun-Hwa, Cheah |
Published in: |
Information systems management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1058-0530, ZDB-ID 1076391-0. - Vol. 34.2017, 3, p. 265-279
|
Subject: | Extended technology acceptance model | perceived ease of use | perceived risk and electronic word of mouth communication | perceived usefulness | social media | tourism | Social Web | Social web | Virales Marketing | Viral marketing | Innovationsakzeptanz | Innovation adoption | Malaysia | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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