Teleaba, Florian; Popescu, Sorin; Olaru, Marieta; … - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 102-119
in consumer behaviour: extremeness aversion, regret aversion and cognitive regulatory focus (prevention- versus promotion …, we show that regret aversion (unobservable bias) significantly reduces extremeness aversion (observable bias) and …