Erceg, Aleksandar; Boškovska, Vera; Kukec, Liljana - In: UTMS Journal of Economics 14 (2023) 1, pp. 1-16
Franchising is one of the most used strategies and/or modes for growing and expanding business as franchisors and … starting new ventures as franchisees from the other side. Franchising is used for growing and expanding business not only in …-providing companies. In the fashion and retail sectors, franchising is deeply embedded and represents one of the most obvious answers and …