The choice of master international franchising : a modified transaction cost model
Maria Jell-Ojobor, Ilan Alon, Josef Windsperger
| Year of publication: |
2022
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|---|---|
| Authors: | Jell-Ojobor, Maria ; Alon, Ilan ; Windsperger, Josef |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 31.2022, 2, p. 1-15
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| Subject: | Governance modes | Indirect control | International franchising | Master franchising | Transaction cost theory | Theorie | Theory | Franchising | Transaktionskosten | Transaction costs |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2021.101942 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013206791