Mili, Samira; Ferro-Soto, Carlos - In: European journal of management and business economics : … 33 (2024) 2, pp. 195-211
Purpose This paper aims to identify the antecedents and postcedents of customer satisfaction, including utilitarian, social and emotional factors, in a fair trade (FT) coffee consumption context. Design/methodology/approach This paper is based on a broad range of 177 consumers of FT coffee in...