Howse, Beverly; Hines, Jean D.; Swinker, Mary E. - In: Journal of Fashion Marketing and Management: An … 4 (2000) 1, pp. 27-32
The purpose of this study was to evaluate how retail buyers rate the importance of selected educational criteria. Questionnaires were mailed to 388 retail buyers in department, discount and speciality stores; the usable response rate was 28 per cent. Results of this study indicated that buying...