Fashion brands : branding style from Armani to Zara
Mark Tungate
| Year of publication: |
2008 ; 2. ed.
|
|---|---|
| Authors: | Tungate, Mark |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Fashion merchandising | Brand name products | Advertising | Fashion | Modebranche | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 264 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 978-0-7494-5305-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004911815