Harrison, C. Keith; Bukstein, Scott; McPherson Botts, Ginny - In: International Journal of Sports Marketing and Sponsorship 17 (2016) 2, pp. 172-200
to female spectators’ choices, preferences, and feedback are as follows: apparel and other merchandise; food and beverage …. The NFL and individual NFL teams should include female spectators in the brand strategy process. Female customers of the …