//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Firm-generated content"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Social Web
23
Social web
23
Internet marketing
19
Online-Marketing
19
Firm-generated content
12
firm-generated content
10
Consumer behaviour
9
Konsumentenverhalten
9
Viral marketing
7
Virales Marketing
7
social media
7
Social media
6
Beziehungsmarketing
5
Brand management
5
Markenführung
5
Relationship marketing
5
User-generated content
5
Content Management
4
Content management
4
Advertising effects
3
Firm performance
3
Twitter
3
Unternehmenserfolg
3
Werbewirkung
3
user-generated content
3
Brand
2
Brand image
2
Communication
2
Customer integration
2
Kommunikation
2
Kundenintegration
2
Markenartikel
2
Markenimage
2
Social media communication
2
Social presence theory
2
digital marketing
2
social media analytics
2
Aktienmarkt
1
Awareness
1
B-to-B-Digital-Brand-Marketing
1
more ...
less ...
Online availability
All
Undetermined
19
Free
5
Type of publication
All
Article
26
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Collection of articles written by one author
1
Hochschulschrift
1
Sammlung
1
Language
All
English
26
German
1
Author
All
Kannan, P. K.
2
Kumar, Ashish
2
Lee Heng Wei
2
Ong, Chuan Huat
2
Qi, Jiayin
2
Aguado-Correa, Francisco
1
Akkiraju, Rama
1
Animesh, Animesh
1
Arumugam, Prakash V.
1
Bai, Lijuan
1
Barcos-Redín, Lucía
1
Bezawada, Ram
1
Borah, Abhishek
1
Boyd, D. Eric
1
Cao, Rong
1
Chen, Xingyu
1
Cheng, Ming
1
Chung, Sunghun
1
Chwialkowska, Agnieszka
1
Colicev, Anatoli
1
Dahl, Darren W.
1
Daiya, Abhinita
1
Detscher, Stefan
1
Dinner, Isaac
1
Gal, David
1
Gandhi, Mohina
1
Grewal, Rajdeep
1
Guha, Mithila
1
Han, Kunsoo
1
Hillmann, Tabea
1
Hong, Yili
1
Hu, Yuheng
1
Ibikunle, Gbenga
1
Janakiraman, Ramkumar
1
Joglekar, Jayesh
1
Kar, Kumar Arpan
1
Ketron, Seth
1
Kontkanen, Minnie
1
Korschun, Daniel
1
Lacka, Ewelina
1
more ...
less ...
Institution
All
Universität Bremen
1
Published in...
All
Journal of marketing
3
Information systems research : ISR
2
Journal of consumer marketing
2
Technological forecasting & social change : an international journal
2
Asia-Pacific journal of business administration
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Online Marketing (IJOM)
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of export marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of advances in management research : JAMR
1
Journal of electronic commerce research : JECR
1
Journal of international trade & commerce
1
Journal of internet commerce
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
more ...
less ...
Source
All
ECONIS (ZBW)
26
Other ZBW resources
1
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Differential effects of visual complexity in
firm-generated
content
on consumer engagements : a deep learning approach
Wang, Feng
;
Yue, Mingyue
;
Yuan, Quan
;
Cao, Rong
- In:
Marketing intelligence & planning
42
(
2024
)
4
,
pp. 684-703
Persistent link: https://www.econbiz.de/10015056894
Saved in:
2
Topic-based engagement analysis : focusing on hotel industry Twitter accounts
Rabadán-Martín, Inmaculada
;
Barcos-Redín, Lucía
; …
- In:
Tourism management : research, policies, practice
106
(
2025
),
pp. 1-20
Persistent link: https://www.econbiz.de/10015073329
Saved in:
3
Measuring the real-time stock market impact of
firm-generated
content
Lacka, Ewelina
;
Boyd, D. Eric
;
Ibikunle, Gbenga
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 58-78
Persistent link: https://www.econbiz.de/10013390582
Saved in:
4
Understanding brand-related content consumption : the role of source of content, persuasive knowledge, and product type
Nguyen, Chi T. K.
;
Park, Jusik
- In:
Journal of international trade & commerce
18
(
2022
)
5
,
pp. 93-113
Persistent link: https://www.econbiz.de/10013483296
Saved in:
5
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
6
The effect of online company responses on app review quality
Su, Qiuli
;
Namin, Aidin
;
Ketron, Seth
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10014471248
Saved in:
7
The ripple effect of
firm-generated
content
on new movie releases
Lu, Shijie
;
Dinner, Isaac
;
Grewal, Rajdeep
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 908-931
Persistent link: https://www.econbiz.de/10014384291
Saved in:
8
Social media communication with intensified pandemic fears : evaluating the relative impact of user- and
firm-generated
content
on brand loyalty
Lee Heng Wei
;
Ong, Chuan Huat
;
Arumugam, Prakash V.
- In:
Asia-Pacific journal of business administration
15
(
2023
)
2
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014313701
Saved in:
9
The effects of
firm-generated
content
on different social media platforms on viral marketing
Zhang, Renping
;
Chen, Xingyu
;
Wang, Wei
;
Shafi, Mohsin
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 651-662
Persistent link: https://www.econbiz.de/10014332319
Saved in:
10
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->