Differential effects of visual complexity in firm-generated content on consumer engagements : a deep learning approach
Year of publication: |
2024
|
---|---|
Authors: | Wang, Feng ; Yue, Mingyue ; Yuan, Quan ; Cao, Rong |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 4, p. 684-703
|
Subject: | Consumer engagement | Deep learning | Firm-generated content | Image | Visual complexity | Konsumentenverhalten | Consumer behaviour | Visualisierung | Visualization | Social Web | Social web | Werbewirkung | Advertising effects |
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