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Search: subject:"Formula 1"
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Motorsport
140
Professional sports
38
Profisport
38
Sponsorship
34
Sponsoring
33
USA
33
United States
33
Sports marketing
31
Sportmarketing
30
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26
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26
Consumer behaviour
15
Konsumentenverhalten
15
Deutschland
13
Germany
13
Welt
13
World
13
Competition
12
Formula 1
12
Sport
12
Sports
12
Wettbewerb
12
Beziehungsmarketing
9
Relationship marketing
9
Sport organization
9
Sportorganisation
9
Sports economics
9
Sportökonomik
9
Advertising effects
7
Management
7
Marketing management
7
Marketingmanagement
7
Strategisches Management
7
Theorie
7
Theory
7
Werbewirkung
7
Automotive industry
6
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Undetermined
31
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28
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106
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47
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1
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85
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18
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18
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16
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English
126
German
22
Undetermined
6
Author
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Budzinski, Oliver
10
Depken, Craig A.
6
Næss, Hans Erik
6
Cobbs, Joe
5
Jenkins, Mark
5
Jensen, Jonathan A.
5
DeGaris, Larry
4
Rotthoff, Kurt W.
4
Aversa, Paolo
3
Castellucci, Fabrizio
3
Cobbs, Joe B.
3
Feddersen, Arne
3
Groothuis, Peter Andrew
3
Mariotti, Francesca
3
Tyler, B. David
3
Akca, Naciye
2
Berkowitz, Jason P.
2
Boi, Kathryn
2
Bünger, Björn
2
Chung, Kyu-soo
2
Frick, Bernd
2
Groothuis, Jana D.
2
Groothuis, Peter A.
2
Groza, Mark D.
2
Haefliger, Stefan
2
Haider, Sajjad
2
Humphreys, Brad R.
2
Hylton, Melissa
2
Kassim, Rezian-na Muhammad
2
Kinney, Lance
2
Krauskopf, Thomas
2
Langen, Martin
2
Lucas, Christian
2
Mastromarco, Camilla
2
Musa, Rosidah
2
Müller-Kock, Anika
2
Pasternak, Ken
2
Ramasamy, Bala
2
Reuter, Bettina
2
Runkel, Marco
2
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Ruhr Campus Academy gGmbH
2
Centrum für angewandte Wirtschaftsforschung, Wirtschaftswissenschaftliche Fakultät
1
Institut für Siedlungs- und Wohnungswesen, Wirtschaftswissenschaftliche Fakultät
1
Springer-Verlag GmbH
1
Verlag Dr. Kovač
1
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International journal of sport management and marketing : IJSMM
12
International journal of sports marketing & sponsorship
9
Journal of sports economics
7
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal of advertising research
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
SpringerLink / Bücher
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
2
Research
2
Schriften des Europäischen Instituts für Sozioökonomie e.V.
2
Schriftenreihe der Ruhr Campus Academy (RCA)
2
Sport management review
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Springer eBook Collection
2
13 Fallstudien aus der Industrie
1
Academy of Management journal : AMJ
1
Acta Carolus Robertus
1
Betrieb von Sport- und Veranstaltungsimmobilien : Managementherausforderungen und Handlungsoptionen
1
Business horizons
1
CAWM Discussion Paper
1
CAWM Discussion Papers
1
Central European journal of operations research
1
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
Corporate brand and corporate reputation
1
Corporate communications : an international journal
1
Department of Economics working paper
1
Design and management of interfirm networks : franchise networks cooperatives and alliances
1
Discussion paper series / IZA
1
Economic development quarterly : the journal of American economic revitalization
1
Economic papers : a journal of applied economics and policy
1
Economies : open access journal
1
European Sport management quarterly : ESMQ
1
European journal of innovation management : EJIM
1
Exploring global FinTech advancement and applications
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
Globalisierung des wirtschaftlichen Wettbewerbs im Sport
1
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Source
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ECONIS (ZBW)
146
RePEc
5
BASE
2
EconStor
1
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71
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71
The effects of sensory stimuli on motorsports spectators
Chung, Kyu-soo
;
Ryu, Dong Soo
;
Green, Chris
;
Kang, Hyun Min
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
5
,
pp. 365-384
Persistent link: https://www.econbiz.de/10011531638
Saved in:
72
Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
73
The economics of motorsport centers
Müller-Kock, Anika
;
Budzinski, Oliver
- In:
Contemporary research in sports economics : proceedings …
,
(pp. 293-314)
.
2014
Persistent link: https://www.econbiz.de/10010425793
Saved in:
74
Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment
Lucas, Christian
-
2014
Persistent link: https://www.econbiz.de/10010427923
Saved in:
75
Predicting return on investment in sport sponsorship : modeling brand exposure, price, and ROI in Formula One automotive competition
Jensen, Jonathan A.
;
Cobbs, Joe B.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10010481182
Saved in:
76
The marketing of the F1 SingTel Singapore Grand Prix
Leng, Ho Keat
- In:
Strategies in sports marketing : technologies and …
,
(pp. 29-39)
.
2014
Persistent link: https://www.econbiz.de/10010362542
Saved in:
77
Decision making in a sequential game : the case of pitting in NASCAR
Deck, Alan
;
Deck, Cary A.
;
Zhu, Zhen
- In:
Journal of sports economics
15
(
2014
)
2
,
pp. 132-149
Persistent link: https://www.econbiz.de/10010343412
Saved in:
78
The niche portfolio strategy to global expansion : the influence of market resources on demand for formula one racing
Jensen, Jonathan A.
;
Cobbs, Joe
;
Groza, Mark D.
- In:
Journal of global marketing
27
(
2014
)
4
,
pp. 247-261
Persistent link: https://www.econbiz.de/10010408313
Saved in:
79
Innovate or imitate? : the role of collective beliefs in competences in competing firms
Jenkins, Mark
- In:
Long range planning : LRP ; international journal of …
47
(
2014
)
4
,
pp. 173-185
Persistent link: https://www.econbiz.de/10010381426
Saved in:
80
Die Wirkung von Sportsponsoring : eine Überprüfung kommunikativer Unternehmensziele am Beispiel des Engagements der Robert Bosch GmbH bei den Deutschen Tourenwagen Masters (DTM)
Zengel, Michael
-
2014
Persistent link: https://www.econbiz.de/10010375450
Saved in:
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