Rosário, Albérico Travassos; Dias, Joana Carmo; … - In: Businesses 3 (2023) 3, pp. 402-423
create a connection between these concepts, marketing and fuzzy logic, to increase the efforts of marketing professionals … be targeted with messages that engage them emotionally. To better understand the application and importance of fuzzy … logic in marketing strategy, we developed a systematic literature review with bibliometric analysis to examine a sample of …