Search Results - subject:"Gambling Advertising"

"Get a £10 free bet every week!" : gambling advertising on Twitter : volume, content, followers, engagement, and regulatory compliance

Rossi, Raffaello; Nairn, Agnès; Smith, Josh; Inskip, … - In: Journal of public policy & marketing 40 (2021) 4, pp. 487-504

Persistent link: https://www.econbiz.de/10012660193

Third-person perceptions of gambling sponsorship advertising

Johnston, Margaret A.; Bourgeois, Luc R. - In: Sport, Business and Management: An International Journal 5 (2015) 5, pp. 413-434

Purpose – The purpose of this paper is to examine perceptual and behavioural components of the third-person effect for sport sponsorship marketing communications by legalised gambling companies. Specifically, this research examines judgements about the perceived influence of gambling...

Persistent link: https://www.econbiz.de/10015006862

Responsible marketing and advertising in gambling : a critical review

Parke, Adrian; Harris, Andrew; Parke, Jonathan; Rigbye, Jane - In: The journal of gambling business and economics 8 (2014) 3, pp. 21-35

Persistent link: https://www.econbiz.de/10011312868

Changing the stakes: A content analysis of Internet gambling advertising in TV poker programs between 2006 and 2010

Kim, Yoojung; Lee, Wei-Na; Jung, Jong-Hyuok - In: Journal of Business Research 66 (2013) 9, pp. 1644-1650

2006, the results reveal that the extent of Internet gambling advertising during TV poker programs slightly increased in …Given societal and public health concerns about Internet gambling, this study examines how prevalent Internet gambling … advertising is during TV poker programs and how Internet gambling companies employed alternative strategies to promote Internet …

Persistent link: https://www.econbiz.de/10010869665