Search Results - subject:"Gen-Z"

Understanding gen z and gen x responses to influencer communications

Bratina, Danijel; Faganel, Armand - In: Administrative Sciences : open access journal 14 (2024) 2, pp. 1-14

The increased popularity of social media has greatly affected the marketing-communications activities of companies. This study seeks to understand how influencers promoting products affect their followers’ purchasing intentions and attitudes towards endorsed products. Our main interest is to...

Persistent link: https://www.econbiz.de/10014505194

How to attract talents? : the role of CSR, employer brand, benefits and career development

Gandasari, Dyah; Tjahjana, David; Dwidienawati, Diena; … - In: Cogent business & management 11 (2024) 1, pp. 1-15

respondents, primarily Gen Z employees, was conducted between May and June 2022. Indicators for each variable were drawn from … industries; particularly attracting Gen Z. Failed to fulfil the needs of talents might cause negative impact to the organization …

Persistent link: https://www.econbiz.de/10014529315

Encouraging employees’ innovative behavior via the mediating effect of work engagement and the moderating effect of their proactive personality : the case of Generation Z in Vietna...

Minh Tan Nguyen; Pawinee Petchsawang - In: Cogent business & management 11 (2024) 1, pp. 1-21

understanding of Gen Z’s work behavior such as employee engagement and innovative behavior. This research aims to identify … determinants that influence Gen Z’s innovative behavior via the mediating effect of employee engagement and the moderating effect … of proactive personality. The quantitative method was employed with a sample size of 352 Gen Z employees in Vietnam. The …

Persistent link: https://www.econbiz.de/10014529738

Gen Z employee adaptive performance : the role of inclusive leadership and workplace happiness

Katsaros, Kleanthis K. - In: Administrative Sciences : open access journal 14 (2024) 8, pp. 1-13

inclusive leadership and Gen Z employee adaptive performance. Data were collected from 305 Gen Z employees in the Greek … partially mediates the relationship between inclusive leadership and Gen Z employee adaptive performance. The results indicate … that should leaders and managers manage to positively influence Gen Z employees' work engagement and job satisfaction by …

Persistent link: https://www.econbiz.de/10015071815

Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications

Duffett, Rodney Graeme; Maraule, Mihlali - In: Young consumers : insight and ideas for responsible … 25 (2024) 5, pp. 607-624

Persistent link: https://www.econbiz.de/10015047526

Young peoples' environmentally sustainable tourism attitude and responsible behavioral intention

Schönherr, Sarah; Pikkemaat, Birgit - In: Tourism review 79 (2024) 4, pp. 939-952

Persistent link: https://www.econbiz.de/10015049351

Gen Z concepts of leadership : formulating archetypes based on inter-relational business, political, and generational characteristics

Pantelides, Arthur - In: International journal of business & management : IJoBM 12 (2024) 1, pp. 47-73

Persistent link: https://www.econbiz.de/10014583959

Studieninteressierte der Gen Z in Südwestfalen : "Entscheidungstypologien und Informationsverhalten im Studienentscheidungsprozess"

Hoffmann, Marc - 2024

Persistent link: https://www.econbiz.de/10014636030

Gender and generational cohort impact on entrepreneurs' emotional intelligence and transformational leadership

Esteves, José; Haro Rodríguez, Guillermo de; … - In: International entrepreneurship and management journal 20 (2024) 2, pp. 1295-1322

Persistent link: https://www.econbiz.de/10015080534

A mixed study on the "wow" of impulse purchase on Instagram : insights from Gen-Z in a collectivistic environment

Muhammad, Abubakar Sadiq; Adeshola, Ibrahim; Isiaku, Labaran - In: Young consumers : insight and ideas for responsible … 25 (2024) 1, pp. 128-148

Persistent link: https://www.econbiz.de/10014511531

1
2
3
4
5
6
7
8
9
10
Next
Last