Elena, Dumitrascu; Liliana, Maruntelu - In: Ovidius University Annals, Economic Sciences Series XI (2011) 1, pp. 696-701
The implementation of a global communication strategy does not stand for a measure that could be put into action one … Nord). The global communication strategy implies an agreement between the internal communication strategies and the … other hand, it may affect the approach that led us to debate the theme of global communication. …