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Search: subject:"GramediaOnline.com"
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Amazon.com
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brand evaluation
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brand familiarity
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brand preference
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Amelia, Amelia
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International Journal of Trade and Global Markets
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International journal of trade and global markets
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Consumer's brand preference over cyber brand and extension brand
Amelia, Amelia
- In:
International journal of trade and global markets
7
(
2014
)
3
,
pp. 175-189
Persistent link: https://www.econbiz.de/10010530848
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2
Consumer's brand preference over cyber brand and extension brand
Amelia, Amelia
- In:
International Journal of Trade and Global Markets
7
(
2014
)
3
,
pp. 175-189
GramediaOnline.com
is selected for extension brand. This study uses a quantitative approach using Multiple Regression through the …
Persistent link: https://www.econbiz.de/10010944911
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