Silintowe, Yunita Budi Rahayu; Sukresna, I. Made - In: Scientific papers of the University of Pardubice 31 (2023) 1, pp. 1-15
This study investigates the effects of green knowledge, green self-identity, and green attitudes on green buying … green buying behavior, as well as green attitudes as a mediating variable of the effect of green self-identity on green … attitudes with green buying behavior. Moreover, green self-identity mediates the relationship between green knowledge and green …