Measuring the impact of eco-friendly or green marketing on buying behaviour of Indian consumers
Dhruv Sabharwal and Sumit Narula
Year of publication: |
2024
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Authors: | Sabharwal, Dhruv ; Narula, Sumit |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 36.2024, 2/3, p. 225-240
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Subject: | eco-friendly products | green buying behaviour | green marketing mix | marketing mix | sustainable development | sustainable marketing | Öko-Marketing | Green marketing | Nachhaltige Entwicklung | Sustainable development | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Indien | India | Umweltbewusstsein | Environmental consciousness |
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