Chairy, Chairy; Syahrivar, Jhanghiz - In: Cogent Business & Management 7 (2020) 1, pp. 1-13
green products. This is the first study that investigates the role of "Karma" in the green purchase intention of Buddhist …-term orientation were predicted to mediate the relationship between karma and green purchase intention. For this study, we gathered 148 … derive our conclusion. The results of this study reveal that 1) karma has a positive effect on green purchase intention, 2 …