Zaidi, Syed Muhammad Minhal Raza; Yifei, Lai; Bhutto, … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 13 (2019) 4, pp. 826-848
development. Following this, how consumption values, green trust and greenwash affect green purchase intention remain unexplored … through paying focus on relevant consumption values, which will help them to leverage the green purchase intention. … purchase intention. Moreover, greenwash perceptions have a significant moderating effecton the relationship between consumption …