Xuan Hung Nguyen; Thi Tinh Nguyen; Thi Hoai Anh Dang; … - In: Cogent business & management 11 (2024) 1, pp. 1-17
eWOM, perceived value, and trust positively affect green purchase intention, in which case eWOM and perceived value make … purchase intention in Vietnam, with the belief that it plays an intermediary role. The article uses the linear structural model …This study aims to analyze and evaluate the influence of electronic word of mouth (eWOM) and perceived value on green …