Green consumption and sustainable development : the effects of perceived values and motivation types on green purchase intention
Year of publication: |
2024
|
---|---|
Authors: | Ng, Peggy M. L. ; Cheung, Cherry T. Y. ; Lit, Kam Kong ; Wan, Calvin ; Choy, Ellesmere T. K. |
Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 33.2024, 2, p. 1024-1039
|
Subject: | customer value theory | green consumption | green purchase intention | motivation regulations | self-determination theory | sustainable development | Nachhaltige Entwicklung | Sustainable development | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Kundenwert | Customer value |
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