Search Results - subject:"Guerrilla"

Did you mean: subject:"guerilla" (180 results)

THE APPLICATION OF GUERRILLA MARKETING IN KOSOVO

BYTYÇI, Shaip; BYTYÇI, Albin - 2016

as well as various economic opportunities to these organizations is "guerrilla marketing" without leaving aside the … marketing of social networks. The guerrilla marketing is a marketing technique that does not require a lot of financial means …

Persistent link: https://www.econbiz.de/10011437119

Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility

Tam Duc Dinh; Mai Ngoc Khuong - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 4-22

Persistent link: https://www.econbiz.de/10011529157

Guerrilla marketing’s effects on Gen Y’s word-of-mouth intention – a mediation of credibility

Dinh, Tam Duc; Mai, Khuong Ngoc - In: Asia Pacific Journal of Marketing and Logistics 28 (2016) 1, pp. 4-22

Purpose – The purpose of this paper is to integrate guerrilla marketing characteristics into advertising model through … which the perceived effects of guerrilla marketing on Gen Y are identified, and to examine such effects on word of mouth … purpose through quantitative method by asking Gen Y participants about their perceptions of 20 guerrilla advertisements in the …

Persistent link: https://www.econbiz.de/10014675251

Unusual location and unexpected execution in advertising : a content analysis and test of effectiveness in ambient advertisements

Hutter, Katharina - 2014

Ambient advertising is a creative, innovative form of outdoor advertising that explicitly intends to surprise consumers by placing unexpected advertisements at unusual locations. The rising relevance of ambient advertising is not mirrored in marketing literature yet. No study has empirically...

Persistent link: https://www.econbiz.de/10010380697

MARKETING STRATEGY FOR BUSINESSES WHICH SERVE IN LOGISTIC SECTOR: GUERILLA MARKETING

AKANDERE, GOKHAN - International Institute of Social and Economic Sciences - 2014

Many businesses head for guerrilla marketing which is one of the modern marketing strategies of businesses as a result … of traditional marketing strategies insufficiency in today’s competitive environment. Guerrilla is a marketing strategy … of big and global businesses enterprises use guerrilla marketing to increase the competition strength. In Guerrilla …

Persistent link: https://www.econbiz.de/10011210077

Attualità e prospettive dello Street Marketing

Bernard, Cova; Gregorio, Fuschillo; Marcel, Saucet - In: Micro & Macro Marketing (2014) 1, pp. 145-166

Street marketing as an unconventional marketing approach hasrapidly evolved over the last three decades. We describe how "streetmarketing" has transformed during this period - from "sandwich men"to samples distribution during the 80s to the creation of "events" in the street today. Then, we...

Persistent link: https://www.econbiz.de/10010785548

Unintended consequences of conservation : estimating the impact of protected areas on violence in Colombia

Canavire-Bacarreza, Gustavo; Diaz-Gutierrez, Julian Eduardo - In: Journal of environmental economics and management : … 89 (2018), pp. 46-70

Persistent link: https://www.econbiz.de/10012013418

Identifying municipal risk factors for leftist guerrilla Violence in Colombia

Holmes, Jennifer S.; Mendizabal, Agustin Palao; Fuente, … - In: Peace economics, peace science and public policy 24 (2018) 2, pp. 1-28

Persistent link: https://www.econbiz.de/10011862776

The retrospective (im)moralization of self-plagiarism : power interests in the social construction of new norms for publishing

Callahan, Jamie L. - In: Organization : the critical journal of organization, … 25 (2018) 3, pp. 305-319

Persistent link: https://www.econbiz.de/10011888264

GUERRILLA MARKETING AS THE BASIS OF THE MODERN ADVERTISING COMPAIGN

Fedorovih P. - In: Annals of marketing-mba 1 (2013) 03

The article reveals the history of guerilla marketing as the progressive way of customers’ attraction using the limited resources and its main principles.

Persistent link: https://www.econbiz.de/10010857451