Chrysochou, Polymeros; Grunert, Klaus G. - In: Journal of Business Research 67 (2014) 6, pp. 1209-1217
. Also, the study investigates whether consumers' health motivation moderates the effects, because of the way health …, while functional claims and process claims have much smaller effects. Health motivation shows significant interaction with … motivation affects processing of health-related information in ads. Three types of health-related ad elements are distinguished …