Annunziata, Azzurra; Agnoli, Lara; Vecchio, Riccardo; … - In: Wine Economics and Policy 8 (2019) 1, pp. 81-90
This paper aims to analyse Generation Y consumers' preferences for, interest in and attitudes towards different formats of health warnings on wine labels in two countries with different legal approaches: France and Italy. A Discrete Choice Experiment was realized on a sample of 500 wine...