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Search: subject:"Hierarchical value map"
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Hierarchical value map
4
Consumer behaviour
3
Konsumentenverhalten
3
Means-end chain
2
Association pattern technique
1
Carsharing
1
Collection
1
Consumer behavior
1
Convenience store
1
Dynamic programming
1
Fernsehen
1
Hierarchical Value Map
1
Hierarchical value factor map
1
Internet
1
Internet marketing
1
Laddering Theory
1
Laddering technique
1
Marketing Strategy
1
Marketing management
1
Marketing strategy
1
Marketingmanagement
1
Means-end Analysis
1
Means-end chain theory
1
Means‐end chains
1
Media usage
1
Mediennutzung
1
Mobile communications
1
Mobile internet protocol television (IPTV)
1
Mobilkommunikation
1
Online-Marketing
1
Peer-to-peer
1
Qualitative Methode
1
Qualitative method
1
Services
1
Social Media
1
Social Web
1
Social web
1
Television
1
brand
1
hierarchical value map
1
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research-article
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English
4
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2
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Carlson Patrick, Robert
1
Falk, Tomas
1
Fu, Chen‐Su
1
Henkel, Sven
1
Ho, Shu-Hsun
1
Kang, Hyunsoo
1
Kang, Mincheol
1
Kim, Dongju
1
Lin, Chin-Feng
1
Lin, Chin‐eng
1
Lin, Yu-Ling
1
Prado, Paulo Henrique Muller
1
Pépece, Olga Maria Coutinho
1
Wilhelms, Mark-Philipp
1
Yoon, Sora
1
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Asia Pacific Journal of Marketing and Logistics
1
Brazilian Business Review
1
Global journal of business research : GJBR
1
Quality & Quantity: International Journal of Methodology
1
Service business
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
3
RePEc
2
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1
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To earn is not enough : a means-end analysis to uncover peer-providers' participation motives in peer-to-peer carsharing
Wilhelms, Mark-Philipp
;
Henkel, Sven
;
Falk, Tomas
- In:
Technological forecasting & social change : an …
125
(
2017
),
pp. 38-47
Persistent link: https://www.econbiz.de/10011899468
Saved in:
2
Participant motivations in a social media community page
Ho, Shu-Hsun
;
Lin, Yu-Ling
;
Carlson Patrick, Robert
- In:
Global journal of business research : GJBR
9
(
2015
)
4
,
pp. 67-75
Persistent link: https://www.econbiz.de/10011384507
Saved in:
3
A consumer value analysis of mobile internet protocol television based on a means-end chain theory
Kang, Hyunsoo
;
Kang, Mincheol
;
Yoon, Sora
;
Kim, Dongju
- In:
Service business
8
(
2014
)
4
,
pp. 587-613
Persistent link: https://www.econbiz.de/10010469725
Saved in:
4
Plastic Dreams: consumption goals of Melissa collectors
Pépece, Olga Maria Coutinho
;
Prado, Paulo Henrique Muller
- In:
Brazilian Business Review
9
(
2012
)
2
,
pp. 47-67
quantitative, with collectors of the brand. The Means-End Chain Model was used and the
Hierarchical
Value
Map
was outlined as a …
Persistent link: https://www.econbiz.de/10010595699
Saved in:
5
Use of dynamic programming to improve the detection of means-end chains from laddering data
Lin, Chin-Feng
- In:
Quality & Quantity: International Journal of Methodology
45
(
2011
)
6
,
pp. 1385-1396
Persistent link: https://www.econbiz.de/10009396852
Saved in:
6
A conceptual framework of intangible product design: applying means‐end measurement
Lin, Chin‐eng
;
Fu, Chen‐Su
- In:
Asia Pacific Journal of Marketing and Logistics
17
(
2005
)
4
,
pp. 15-29
improvements for the traditional MEC method of constructing the service
hierarchical
value
map
(HVM) and to formulate effective …
Persistent link: https://www.econbiz.de/10014674579
Saved in:
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