A consumer value analysis of mobile internet protocol television based on a means-end chain theory
Year of publication: |
2014
|
---|---|
Authors: | Kang, Hyunsoo ; Kang, Mincheol ; Yoon, Sora ; Kim, Dongju |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 8.2014, 4, p. 587-613
|
Subject: | Mobile internet protocol television (IPTV) | Means-end chain theory | Association pattern technique | Hierarchical value map | Internet | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Mediennutzung | Media usage | Fernsehen | Television |
Extent: | graph. Darst. |
---|---|
Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1007/s11628-013-0208-8 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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