Willems, Kim; Leroi-Werelds, Sara; Swinnen, Gilbert - In: Journal of Service Management 27 (2016) 4, pp. 591-618
Purpose – The purpose of this paper is to profile grocery retailers in terms of seven value types based on Holbrook’s value typology; to link these value types to three key outcomes (i.e. satisfaction, repurchase intention, and word-of-mouth); and to evaluate the impact of the retail format...