The impact of customer value types on customer outcomes for different retail formats
Year of publication: |
2016
|
---|---|
Authors: | Willems, Kim ; Leroi-Werelds, Sara ; Swinnen, Gilbert |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 27.2016, 4, p. 591-618
|
Subject: | Satisfaction | Customer value | Word-of-mouth | Retail formats | Holbrook typology | Repurchase intentions | Kundenwert | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Betriebsform | Retail format | Dienstleistungsqualität | Service quality |
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