Janjua, Zain ul Abedin; Krishnapillai, Gengeswari; … - In: Journal of Hospitality and Tourism Insights 6 (2022) 2, pp. 575-594
(ICT) competency, sustainability tourism marketing and brand equity in rural community-based homestays in Malaysia. This … development. Design/methodology/approach Homestays operators from three states in Malaysia–Kuala Lumpur/Selangor, Pahang and Pulau … brand equity in rural community-based homestays in Malaysia. This study also emphasizes that the local political authorities …