Hinson, Robert Ebo; Abdul-Hamid, Ibn Kailan; Osabutey, … - In: International Journal of Contemporary Hospitality Management 29 (2017) 10, pp. 2629-2646
performance. The purpose of this study is to offer the link among market orientation, positioning and hotel performance in Ghana …’s (luxury) hotel sector. It also reports on the joint influence of market orientation and positioning on hotel performance in … hotel performance, positioning and hotel performance, and the joint effect of market orientation and positioning on hotel …