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Search: subject:"IRI Infoscan data"
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Advertising effects
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IRI Infoscan data
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Polynomial inverse lag
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Capps Jr., Oral
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Journal of Agricultural and Applied Economics
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ON THE ESTIMATION OF ADVERTISING EFFECTS FOR BRANDED PRODUCTS: AN APPLICATION TO SPAGHETTI SAUCES
Capps Jr., Oral
;
Seo, Seong-Cheon
;
Nichols, John P.
- In:
Journal of Agricultural and Applied Economics
29
(
1997
)
02
Using
IRI
Infoscan
data
pertaining to six types of spaghetti sauces and employing an extension of the demand systems …
Persistent link: https://www.econbiz.de/10005469091
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