Bourkha, Bilal - In: Journal of business models : JOBM 11 (2023) 1, pp. 4-12
The main idea of the article says that the concept BM imitation (BMIm) has not been developed adequately in the strategic management field, even though it has been greatly used recently by researchers. Therefore, the aim of our research is to propose a definition of BMIm and to highlight the...