Köseoglu, Mehmet Ali; Okumus, Fevzi; Rahimi, Roya - In: Tourism Review 74 (2019) 4, pp. 990-1002
Purpose This study aims to propose a holistic model to rank and evaluate researchers’ performance. This holistic model is developed by focusing on brand equity, which includes three components of perceived quality, brand image and brand loyalty. Design/methodology/approach To show how the...