Proposing researcher brand equity index in hospitality and tourism
Year of publication: |
2019
|
---|---|
Authors: | Köseoglu, Mehmet Ali ; Okumus, Fevzi ; Rahimi, Roya |
Published in: |
Tourism Review. - Emerald Publishing Limited, ISSN 1660-5373, ZDB-ID 2412174-5. - Vol. 74.2019, 4, p. 990-1002
|
Publisher: |
Emerald Publishing Limited |
Subject: | Hospitality | Tourism | Brand equity | Performance evaluation | Individual ranking |
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