Fundraising involves the simultaneous consideration of three actors the donor, the charitable organization raising the funds, and the beneficiary. Successful fundraising appeals match donor motivations to preferred organizational and beneficiary attributes while acknowledging the influence of...

Revenue management decisions often have both strategic and tactical components. Strategic decisions happen first and set the broad and long-term operational context in which tactical decisions are frequently and repeatedly made, often on a weekly or daily basis. We consider a joint optimization...

The purpose of this chapter is to understand how technology contributed to the emergence and evolution of modular production networks between 1980 and the present. In a modular production network, the activities needed to create a functioning system (for example, a personal computer) are...

Previous studies have documented the decisive impact of various product design factors on consumers’ attitudes and decisions. However, research is missing on the impact of visual complexity. Using four studies that consider wine and perfume products, the present research manipulated visual...

Chapter 1 addresses the question, “What values do we encode and reproduce in the objects and systems that we design?” It argues that, currently, the values of white supremacist heteropatriarchy, capitalism, ableism, and settler colonialism are too often reproduced in the affordances and...

Technology and design are increasingly recognized as important drivers of social innovation (SI). While new-age technologies can disrupt the realm of social innovation through resource-efficient solutions and multiple outcome benefits, the appliction of design thinking approaches and techniques...

In the ultra-high temperature (UHT) milk category, parent brands introduce line extensions as innovative product designs to address the competitiveness in the market. However, not knowing if consumers will purchase the product results in uncertainty for the product design and marketing team....