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Cultural similarity
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The journal of business & industrial marketing
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The moderating role of cultural similarity in developing commitment in the
industrial
importer-supplier
relationship
Andaleeb, Syed S.
;
Saleh, Md Abu
;
Ali, Md. Yunus
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 657-672
Persistent link: https://www.econbiz.de/10013165204
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