The moderating role of cultural similarity in developing commitment in the industrial importer-supplier relationship
Year of publication: |
2022
|
---|---|
Authors: | Andaleeb, Syed S. ; Saleh, Md Abu ; Ali, Md. Yunus |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 3, p. 657-672
|
Subject: | Cultural similarity | Developing country perspective | Environmental volatility | Industrial importer-supplier relationship | Moderating effect | Trust and commitment |
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