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Search: subject:"Industry relationship model"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
Saved in:
2
Typologies and touchpoints: designing multi-channel digital strategies
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of Research in Interactive Marketing
9
(
2015
)
2
,
pp. 110-128
hierarchical relations among digital channels (typologies); and establishing typology and
industry
relationship
model
. …
Persistent link: https://www.econbiz.de/10014902383
Saved in:
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