Typologies and touchpoints: designing multi-channel digital strategies
Year of publication: |
2015
|
---|---|
Authors: | Straker, Karla ; Wrigley, Cara ; Rosemann, Michael |
Published in: |
Journal of Research in Interactive Marketing. - Emerald Group Publishing Limited, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 9.2015, 2, p. 110-128
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Hierarchical relations | Channel management | Channels | Digital channels | Establishing typology | Industry relationship model |
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