Azamat, Kashkinbayev; Galiya, Jaxybekova; Bezhan, Rustamov - In: Journal of innovation & knowledge : JIK 8 (2023) 1, pp. 1-7
This article is devoted to evaluating the role of intangible assets in the process of increasing the value of a company. As a sample, we have chosen FMCG companies around the world. The research was done on 90 FMCG companies. The theoretical part presents the "Value Creation Mixer" model that...