Heidenreich, Sven; Freisinger, Elena; Landau, Christian - In: Journal of Product Innovation Management 39 (2022) 6, pp. 824-846
, which cross‐fertilizes on the new product development (NPD) research stream of passive innovation resistance. We argue that …, passive innovation resistance evolves, potentially disrupting continuous adoption. Thus, the main goal of the current study is … to investigate whether and how BMI evokes negative effects of passive innovation resistance on customers' adoption …