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How does materialistic attitude influence the impact of corporate brand on the customers' intention to donate to corporates' charity?
Aluisius Hery Pratono
;
Tjahjono, Godo
- In:
Humanomics
33
(
2017
)
4
,
pp. 484-498
Persistent link: https://www.econbiz.de/10011783853
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How does materialistic attitude influence the impact of corporate brand on the customers’ intention to donate to corporates’ charity?
Pratono, Aluisius Hery
;
Tjahjono, Godo
- In:
Humanomics
33
(
2017
)
4
,
pp. 484-498
a critical linkage between materialistic attitude, corporate brand credibility and consumers’
intention
to
charity
…
Persistent link: https://www.econbiz.de/10014745753
Saved in:
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