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Search: subject:"Internal marketing capability"
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Kim, Kyung Hoon
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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The effects of
internal
marketing
capability
on export marketing strategy, B2B marketing mix and export performance
Koo, Kyong Ryul
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10011471407
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