Florido-Benítez, Lázaro; Aldeanueva Fernández, Ignacio - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-26
This study aimed to provide an assessment of marketing on international business and to organize and classify the … international business marketing (IBM) and the power of the ubiquity of this tool in the hands of the users. It is a bibliometric … study, and this work focused on international business and marketing articles published in major international marketing …