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On the (in)effectiveness of standardized versus adapted international promotion strategies : evidence from entrepreneurial firms
Hultman, Magnus
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014535221
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The international marketing strategy modeling of leisure farm
Wu, Chih-Wen
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1345-1350
Persistent link: https://www.econbiz.de/10011447250
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